Basecamp Page Speed Analysis

Google PageSpeed Insights Report for Basecamp Landing Pages conducted on 06 June 2026.

Executive Summary

Core Web Vitals

All pages currently fail Core Web Vitals requirements.

Mobile Performance

Performance scores range from 13 to 32.

Desktop Performance

Performance scores range from 53 to 77.

Main Issue

High LCP, CLS and TTFB across all landing pages.

Mobile Performance

Page	Performance	LCP	INP	CLS	FCP	TTFB
Basecamp	32	7.2s	343ms	1.82	5.3s	4.2s
Basecamp-G	17	7.8s	420ms	2.71	5.6s	4.3s
Basecamp-B	13	7.2s	343ms	1.82	5.3s	4.2s
Basecamp-C	18	7.2s	343ms	1.82	5.3s	4.2s

Desktop Performance

Page	Performance	LCP	INP	CLS	FCP	TTFB
Basecamp	60	4.3s	161ms	0.29	4.0s	3.0s
Basecamp-G	77	5.4s	166ms	0.42	5.4s	4.0s
Basecamp-B	53	4.3s	161ms	0.29	4.0s	3.0s
Basecamp-C	61	4.3s	161ms	0.29	4.0s	3.0s

Key Observations

            All pages fail Google's Core Web Vitals assessment.
Mobile performance is significantly lower than desktop.
Largest Contentful Paint exceeds recommended limits.
Layout shifts are causing poor visual stability.
Server response times remain high across all pages.

        

Recommendations

Optimize hero images, GIFs, and videos using WebP or AVIF.
Preload above-the-fold assets.
Reduce server response time and improve caching.
Minify CSS and JavaScript files.
Reserve dimensions for images and embeds to reduce CLS.
Remove unused Elementor widgets and scripts.
Implement lazy loading for below-the-fold assets.

Conclusion

The primary performance bottlenecks are high LCP, excessive CLS, and slow server response times. Mobile experience requires immediate optimization. Addressing these issues can significantly improve Core Web Vitals, user experience, and conversion rates.