Basecamp Funnel Analytics Report
Internal report

Basecamp Funnel Analytics Report

A simple funnel summary based on Google Analytics and Google Clarity data. This report highlights visitor behavior, conversion performance, and the most useful next improvements.

Total visitors
896
Conversions
13
Conversion rate
1.45%
Drop-off
98.55%

What users are doing

Guarantee badge gets clicks

Users are clicking the guarantee badge, which suggests they are checking trust signals before making a payment decision.

Proof screenshot is working

Users are engaging with the proof screenshot, which shows strong interest in real proof and outcomes.

Success stories hold attention

Users are spending meaningful time on the success stories section, which makes it a high-intent trust-building block.

Scroll depth is strong

People are scrolling deep enough to see Proof sections, so improving CTA placement could help capture more conversions.

Recommended improvements

Add a CTA below the proof section

Place a “Pay ₹799 & Get Instant Access” button right after the proof screenshot section to capture high-intent users immediately.

Move success stories higher

Bring the “More Success Stories” section closer to the top so more visitors see it before dropping off.

Spped

We can improve the page speed. Right now, it's 18 on mobile and 50 on desktop.